Brand
guidelines

Everything that makes Fuel look like Fuel: the logo, color, type and imagery, ready to download and use.

Get the logo
Format
Colorway Black on Green
SVG or PNG

Symbol and wordmark together. The default for everything.

Don't stretch
Don't rotate
Don't outline
Don't use busy grounds

Color

Bright, playful, and led by Green. A minimal palette, used in clear proportions.

Green

Our primary brand color

Green leads the palette. Select a color to see its code.

Typography

Monument Grotesk carries titles and body text. IBM Plex Mono is kept for small accents and buttons.

01

Titles

Powering onchain experiences

Monument GroteskMedium · 0% tracking · Uppercase
02

Body text

A high-performance Ethereum layer-2 powered by the FuelVM, built for home verification and scalable for all.

Monument GroteskMedium · -2% tracking · Sentence case
03

Accents & buttons

Orders per second

IBM Plex MonoMedium · 5% tracking · Uppercase

Illustration

Textured with the Dither Figma plugin, set on smooth green and blue gradients over light grey.

Dithered illustration on a green to grey gradient
Green to greyDownload
Dithered Reserve artwork over a grey to green gradient
Grey to greenDownload
Dithered pattern on dark grey
On darkDownload

In use

Bold uppercase titles, one green accent, and dithered imagery carry the identity from social posts to the website.

Powering onchain experiences

  • Orders per second400K
  • Transactions per second150K
  • Confirmation time1MS

Powering onchain experiences

fuel.network